Automatic Responder Magic

Email is still a viable method of marketing for business users, but it has become a lot more difficult with the advent of the Can Spam laws. The difficulty is that true spammers hide themselves away very thoroughly, but ISPs, whose responsibility it appears to have become to police the delivery of email, get tough on most email but often throw out the wheat with the chaff.

An automatic responder now has a fight on its hands to be able to deliver its messages.

That it is why when you choose your autoresponder, you need to do your research and find out which companies offer high delivery rates.

It is likely that the well established companies have created a rapport with the ISPs, and are able to bypass some of the filtering, because email is known to be delivered to confirmed opt in subscribers.